Sophie’s Gourmet at Pahiyas Festival

Last May 2015 my wife and I decided to put Sophie’s Gourmet to its rightful place…everybody’s kitchen. So together with 120 bottles of our variants, we set our foot to conquer the Pahiyas Festival in Lucban, Quezon. Good thing that it is the birth place of my “inay” (mother) so we were able to set-up our booth in the home of my “tiya” (auntie). Usually the house is always assigned to be one of the streets to be decorated for the festival. We arrived a day before so that we could take advantage of our prospects since it was a weekend. However, heavy rains from late afternoon until late night refrained tourists and locals to go out of the streets. Leaving us with only six bottle sold.

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Our booth.

With 114 bottles left, my wife and I were determined to exhaust all of it with all possible means. So with a little bit chant of “Bottled sardines! & Gourmet-ed Sardines” here and there, people took notice of our booth. (Good thing that my wife has great sense of taste, our booth was indeed eye catching.) Slowly, all sorts of people started filling our booth. Some for free taste, some for queries, some for curiosity and off course some for all of it. But the great thing about it is that unconsciously our sale was gradually picking-up. And by 3:00pm we were on our last 14 bottles. I told my wife to call it a day but she was really determined to have a sold out. And just like any supportive husband I could not say no so we did the impossible. We did it! We sold everything!

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We have free taste on our booth.

Yet it is true that our first venture put a little cash in our pockets, it was the experience that made it more meaningful. It was a test of humility, care, passion, relationship and faith that made it a success. And we believe that this is what our product is all about. Sophie’s Gourmet is about building good relationship. Through food, people communicate by sharing stories… and this is our own story that we would like to share to all of you.

Sophie’s Edified

I know most of the people who read our very first article about Sophie’s PAHIYAS experience are wondering what happened to us. You might be thinking if we are just another epic fail or just another sad story. Well, I’m afraid not. That is why we would like to share to you our roller coaster ride as we continue sharing good food to your pallets.

After the May 15 event that we had a sold out, a lot of windows of opportunity came to us. One of which is getting to know a lot of people who appreciated Sophie’s Gourmet.  It was then that we got to meet our very first distributor, “PJ” from La Union (Thanks Sir PJ!). Likewise, Sophie’s Gourmet, with the help and guidance of Association of Laguna Food Processors (ALAFOP) and Department of Trade and Industries (DTI) Region 4A, was also chosen to be an exhibitor in FRANCHISE ASIA 2016 (Lang naman. Hehehe) held in SMX Convention Center last July. This once in a lifetime experience lead us to events after events and expos after expos. (Special thanks to our leaders Ms. Lorie, Sir Clarke and our ultimate inspiration Ms. Sheril Quintana of ORYSPA). Not to mention the fellow exhibitors from ALAFOP that are kind hearted enough to share a piece of advice to a new comer like us.

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Our booth at the Franchise Asia 2016, SMX Convention Center

To date Sophie’s Gourmet applied for its FDA and IPO license last August in keeping abreast with international standards. By doing so, all of you could enjoy your favorite bottled sardines wherever you are (SM Supermarkets and Taiwan here we come!). Not only that, but we are so humbled by the positive feedbacks that we got from our FB and IG followers. From 20 family members and die hard friends who liked our page, Sophie’s Gourmet increased its followers by leaps and bounds. Although it’s not yet in the 500K mark (I exaggerate a lot.), we believe that our product will reach all of you around the globe (kapit lang). So let’s keep the fire burning with new distributors from Batangas, Pasig, Cavite, and CAMANAVA.

True enough putting up a business takes a lot of pain and hardship in order to meet ends. But it is the passion and love for hard work that our family thrives for. Thanks to our parents, especially to our Mom Pining who amidst her age (joke Mommy!) continues to learn the ropes of SMEs, to our Dad Peping for always being the go-to-guy of mom, to Nancy (the best friend) all the way from US for her endless support, to Ate Thea for being the brain of Sophie’s birth to this world (have faith Ate!), to Francis and Asi for being our 24 hour production mean machine (Tulog din kapag may time), to my wife Jhea and friend Dharyll (the FREElance) for the weekly brainstorming (leaving everyone with hemorrhage), and of course to Kuya Miki (unico hijo) for the little errands.

Thank you Lord for the gift of family.

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left to right: Dad Peping and Mom Pining
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left to right: Azi, Miki and Francis
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Nancy
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left to right: Manny, Dharyll, Jhea and Thea

Sophie’s Gourmet is all about family. Perhaps this is the reason why we look at our product differently. It is more than a food that satisfies an empty stomach. We believe that inside every bottle are stories that fills-up the heart.

And this is what we would like to share with you…

The Brand

The Sophie’s brand came from the nickname of our mother, Supeña. Tagged as “mommy’s language of love”, the brand serves as our tribute to her love and her love for cooking. Not to mention our family’s love for good food.logo_DP_FB

Sophie’s Gourmet sardines caters to both the consumers’ demand for healthy-options and convenience.

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